Navigation - Research

Background

Navigation poses competing interests.

Simple navigation 

  • e.g. website with 3 or 4 page buttons across top of page helps direct new users to the key information

  • Advantage: This increase dramatically the chance that a user who is new to the site will click on the pages that you would like them to see

  • Disadvantage: There is a chance the users is unable to find what they are looking for



Complex navigation

  • E.g. website with many tabs across the top of screen, or multiple page buttons with dropdown lists.

  • Advantage: user in theory could access everything

  • Disadvantage: user is more likely to not click on the key pages of the site, may have trouble finding what they are looking for.



Solution

  1. Place a simple navigation across the top of the website - to direct users to the key pages

  2. Place a mega-menu in the footer of the website. 




Mega Menus



Mega Menus in Footers have become increasingly common on major websites



The use of mega-menus from top nav, is preferred over drop-down menus

 https://www.nngroup.com/articles/mega-menus-work-well/




Footers



** https://www.nngroup.com/videos/footers/?lm=mega-menus-work-well&pt=article



https://www.nngroup.com/articles/support-mobile-navigation/



https://www.nngroup.com/articles/customer-service-model/








Examples

Of navigation structures from major websites



Apple.com